Essays about: "leader endorsement"

Found 2 essays containing the words leader endorsement.

1. 1. Flexible Working Arrangement : Exploring leader prototypicality, endorsement, and employee's respect in SMEs

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Lena Sugita; Zixiang Zhao; [2017]
   Keywords : Flexible Working Arrangements FWAs ; SME; leader prototypicality; leader endorsement; respect; worklife balance; social identity model of leadership SIMOL ;

   Abstract : Background: Today ’s organizations receive increasing pressure from society and workers to maintain good work life balance. Flexible working arrangement is one of the HRM policies to improve employee’s work performance, job satisfaction and retention. Prior discussion still does not find the clear result on the positive effect of FWAs. READ MORE

3. 2. The Social Media Influencer and Brand Switching.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amber Gulamali; Julia Persson; [2017]
   Keywords : Social Media Influencer; Brand Switching; Instagram; Business and Economics;

   Abstract : The purpose of this study was to find out which type of informant the Social Media Influencer embodies when consumers voluntarily switch brands after the endorsement of a brand by a Social Media Influencer. To answer the research question, this thesis utilised a quantitative questionnaire which was created with the help of a qualitative pre-study to assess the relevance of dimensions proposed in the literature. READ MORE