Essays about: "leadership branding"

Showing result 1 - 5 of 20 essays containing the words leadership branding.

  1. 1. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Nicodemus Adsersen; [2023]
    Keywords : Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

    Abstract : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. READ MORE

  2. 2. THE INFLUENCE OF EMPOWERING LEADERSHIP IN REMOTE WORKING ENVIRONMENTS : A qualitative study of how empowering leadership influences self-leadership and internal branding

    University essay from Umeå universitet/Företagsekonomi

    Author : Frida Sundström; Robin Hasselryd; [2023]
    Keywords : Leadership; Remote work; Self-leadership;

    Abstract : When Covid-19 arrived, the rapidly accelerating transformation in the commercial sector faced a significant challenge. The circumstances of the pandemic helped to further show that it is possible for many employees to work remotely. READ MORE

  3. 3. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

    University essay from Lunds universitet/Pedagogik

    Author : Daniella Möller Almasidou; [2021]
    Keywords : Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

    Abstract : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. READ MORE

  4. 4. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Keywords : Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Abstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE

  5. 5. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Emanuelsson; Victoria Hultberg; Wilma Fridell; [2021]
    Keywords : Employer attractiveness; small city; newly graduates; functional benefits; emotional benefits; motivational benefits; reputation; recruitment; location;

    Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE