Essays about: "legitimization"

Showing result 21 - 25 of 65 essays containing the word legitimization.

  1. 21. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Zhaoze Wang; Xiaorui Hu; [2021]
    Keywords : marketing; consumer; livestream shopping; gender performance;

    Abstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE

  3. 22. Turkish Yoke, Red Vampires, and Euro-Genderists: Strategies of de/legitimization in the debate around the Istanbul Convention in Bulgaria

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Jullietta Stoencheva; [2021]
    Keywords : Critical Discourse Analysis; anti-gender movements; discursive strategies; de legitimization; architectures and affordances; Facebook; social media; Bulgaria; online activism; Istanbul Convention;

    Abstract : In July 2018, Bulgaria’s Constitutional Court rejected the Council of Europe Convention on Preventing and Combating Violence Against Women and Domestic Violence (better known as the Istanbul Convention). This rejection came following a wave of civic activism, which scholars characterized as the first anti-gender campaign in Bulgaria. READ MORE

  4. 23. Gaining international legitimacy by improving women's rights and gender equality - The case of Nicaragua

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Douglas Svedberg; [2020]
    Keywords : Nicaragua; International legitimacy; Women s rights; Gender equality; Autocracy; Political reform;

    Abstract : A reoccurring argument in previous research is that autocracies implement policy changes for women’s rights in order to gain international legitimacy. The idea is that by showing the international community that they are on-board with the global movement to empower women; focus is diverted from their shortcomings in other democratic aspects. READ MORE

  5. 24. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  6. 25. Swedish Belief and Swedish Tradition : The Role of Religion in Sweden Democrat Nationalism

    University essay from Högskolan i Gävle/Religionsvetenskap

    Author : Tomas Stenbäck; [2020]
    Keywords : Nation; Nationalism; Radical nationalism; Populism; Populist radical right; PRR; Right-wing populism; Politics; Legitimization; Legitimation; Belief; Tradition; Culture; Religion; Christianity; Church; Evangelical-Lutheranism; Lutheranism; Lutheran; The Church of Sweden; People; The people; Peoples; Folk; The folk; Swedes; Swedish; Swedishness; Sweden; Identity; Identification; Purity; Cultural purity; Neo-racism; New racism; Culture racism; Cultural racism; Political strategy; The Sweden Democrats; Nation; Nationalism; Radikalnationalism; Radikal nationalism; Populism; Högerpopulism; Politik; Legitimering; Tro; Tradition; Kultur; Religion; Kristendom; Kyrkan; Evangelisk- Luthersk; Luthersk; Lutherdom; Svenska kyrkan; Folk; Folket; Svenskar; Svensk; Svenskhet; Sverige; Identitet; Identifikation; Renhet; Kulturell renhet; Nyrasism; Ny rasism; Kulturrasism; Kulturell rasism; Politisk strategi; Sverigedemokraterna;

    Abstract : In the context of Western, European, Nordic, and Swedish radical nationalism, this study is an analysis of the various ways the political party the Sweden Democrats talks about religion; primarily about Swedish Evangelical-Lutheran Christianity and the Church of Sweden.   The study investigates the party expressions on religion and nationalism, using theoretical models of interpretation, constructed for this specific purpose, out of hermeneutic methodology. READ MORE