Essays about: "lego social media"

Found 3 essays containing the words lego social media.

  1. 1. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Caroline Pearsall; Radmila Canic; [2021]
    Keywords : Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

    Abstract : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. READ MORE

  3. 2. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Keywords : social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Abstract : Social media has provided a new marketing environment by turning the power of communication from corporations towards stakeholders and has made information more accessible and easier to spread than before. This is utilized by NGOs where they increasingly use social media in order to force corporations into sustainable business practices. READ MORE

  4. 3. Social Open Innovation in Online Brand Communities with Particular Regard to the Social Exchange Theory and Brand Management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Reiner Joachim Schleich; Julian Prell; [2015]
    Keywords : Online Brand Communities; Social Exchange Theory; LEGO Ideas; Social Open Innovation; Open Innovation; Brand Management; Social Media; Business and Economics;

    Abstract : The purpose of this study is to explore the role of brand management, specifically the user-brand relationship in online brand communities for innovation purposes by conceptualizing brand requirements which can be derived from users’ perceptions and expectations. Hereby the authors apply the Social Exchange Theory which helps to understand what a brand needs and how a brand can support innovation through online brand communities. READ MORE