Essays about: "lexical"

Showing result 16 - 20 of 262 essays containing the word lexical.

  1. 16. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Malin Uhlander; [2023]
    Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

  3. 17. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  4. 18. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Weicheng Li; [2023]
    Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

  5. 19. Change in the Meaning of the Word Cool : A study comparing the 1890s, the 1950s and the 2010s

    University essay from Umeå universitet/Institutionen för språkstudier

    Author : Sandra Andersson; [2023]
    Keywords : Lexical semantics; meaning; synonyms; semantic widening; metaphor; metonymy;

    Abstract : The aim of this thesis was to study change in the meaning of the word cool, comparing the 1890s, the 1950s and the 2010s. Examples where the word cool was used were obtained from the Corpus of Historical American English, which is created by Mark Davies, and analyzed in terms of in which senses and text types they were used. READ MORE

  6. 20. The cross-linguistic influence on L2 learners' ability to use morphosyntactic cues predictively. : A psycholinguistic study on German grammatical gender acquisition by Greek native speakers.

    University essay from Stockholms universitet/Centrum för tvåspråkighetsforskning

    Author : Mavra Mylona; [2023]
    Keywords : Grammatical gender; Prediction; Second Language Acquisition; Gender Assignment; Picture Selection;

    Abstract : German and Greek are both Indo-European languages that realize grammatical gender and indeed they have similar grammatical gender systems, they both realize three genders (masculine, feminine, neuter). They pose some similarities concerning gender agreement as well. However, the lexical gender between these two languages differs a lot. READ MORE