Essays about: "li yang"
Showing result 1 - 5 of 12 essays containing the words li yang.
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1. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE
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2. Evaluation of cracks in corrugated board, Evaluating cracks using Finite Element Method and J-integral
University essay from KTH/HållfasthetsläraAbstract : This report investigates whether a FEM model can be used to assess the risk of crack growth in corrugated board. A set of box geometries with cracks at different locations were loaded and then compared using the evaluated J-integral within the FEM software. READ MORE
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3. The dilemma of implementation of Integrated marketing communication
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE
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4. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE
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5. Complaint Handling : A multiple case study: key factors that influence the efficiency of complaint handling in manufacturing industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Manufacturers are transforming their business model from being a product dominant to a customer centric organization, in order to maintain competitive advantage, as well as deliver customer satisfaction thereby to build a long-term relationship with them. The management of complaint handling is regarded as a crucial contributor to its business performance. READ MORE