Essays about: "licensing entry mode"
Found 3 essays containing the words licensing entry mode.
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1. Soft Service Firms: A deep dive into foreign entry mode decisions
University essay from Lunds universitet/ProduktionsekonomiAbstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE
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2. The internationalization process of Red Bull from the perspectives of global expansion
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: 23rd November, 2009 Level: Master Thesis in International Business and Entrepreneurship (EFO705), 15 credits Authors: Karakawat Sarasalin (830117-T255) Thitiporn Watthanachai (831031-T124) [email protected] [email protected]. READ MORE
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3. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Background This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE