Essays about: "lifestyle activism"

Showing result 1 - 5 of 11 essays containing the words lifestyle activism.

  1. 1. “Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Saralie Sernhede; [2021]
    Keywords : Social media; veganism; Twitter; hashtag activism; CDA; lifestyle movements;

    Abstract : Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. READ MORE

  3. 2. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecca Arfwedson; [2021]
    Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE

  4. 3. The Ark - an urban, vertical monastery for non-believers

    University essay from Umeå universitet/Arkitekthögskolan vid Umeå universitet

    Author : Nina Essebro; [2020]
    Keywords : rituals; collective; introspection; minimum dwelling;

    Abstract : Climate change and rapidly changing labour markets call for societies to increase their level of resilience. Parallelly, mental illness is tormenting Swedes in increasing numbers. READ MORE

  5. 4. #Makesmthng – consume less, make more : political consumption and sustainable lifestyle on Instagram, a case study of a Greenpeace campaign

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Ronja Wutzler; [2019]
    Keywords : political consumption; political participation; online activism; Greenpeace; commodity activism; sustainable consumption; environmental communication; Instagram; social media analysis; multimodal analysis; slacktivism; Social Sciences;

    Abstract : Buying less and making instead - through upcycling, creating and repairing things - is the motto of the Instagram account make smthng, a Greenpeace campaign focussing on political consumption to deal with the environmental crisis we are in today. With climate change being one of the most pressing issues of our time, finding effective ways of communicating a more sustainable lifestyle is a very important research area in media and communication studies. READ MORE

  6. 5. ‘Hot Planet, Cool Athletes’: A Case Study of Protect Our Winters and the Role of Ski Activism in Combating Climate Change

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Ioana Mihala; [2019]
    Keywords : Sustainable Development; New Social Movement; Ski Activism; Climate Change; Winter Tourism; POW; Lifestyle Sports;

    Abstract : Despite the high vulnerability of alpine environments to climate change, adaptation and mitigation within the winter sport industry have only recently received consideration. However, the focus has been mainly on the adaptation measures of the ski resort operators (supply side), not taking into consideration other actors (demand side) or attempts aiming for a sustainable form of winter tourism. READ MORE