Essays about: "lifestyle as fashion"

Showing result 1 - 5 of 24 essays containing the words lifestyle as fashion.

1. 1. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Sehrish Raza; [2023]
   Keywords : Smartwatch adoption; Behavioral intentions; technology integration; Pakistani Users;

   Abstract : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. READ MORE

3. 2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

4. 3. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Angeles; Matthieu Thomas; [2023]
   Keywords : Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

   Abstract : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. READ MORE

5. 4. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
   Keywords : Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

   Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE

6. 5. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE