Essays about: "lifestyle segmentation"

Found 2 essays containing the words lifestyle segmentation.

  1. 1. Gothenburg´s Image as a Tourism Destination

    University essay from Göteborgs universitet/Graduate Business School

    Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
    Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

    Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE

  3. 2. Functional Ingredients in Confectionary – What does the Swedish Consumer Say?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Patrik Löfving; [2005]
    Keywords : Fokus grupp; Functional Food; Godis; Innovationer; Segmentering; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : This study has in line with its explorative purpose found a number of areas that would be interesting for further research. The innovation of functional confectionary caused problems for the consumer regarding the mix of health (functional food) and taste (confectionary). READ MORE