Essays about: "limitations of global marketing strategy"

Showing result 1 - 5 of 7 essays containing the words limitations of global marketing strategy.

1. 1. Choice editing for sustainable development : consumer attitudes toward food retailers limiting food choices

   University essay from SLU/Department of Molecular Sciences

   Author : Andrea Biro; Emma Svensson; [2021]
   Keywords : choice restrictions; environment; food retailer strategies; freedom of choice; health; paternalism; perceptions;

   Abstract : Society is facing significant challenges in transforming to a sustainable food system where healthy food is provided, while reducing the negative environmental impact. Yet, it is debatable whose responsibility it is to provide healthy, environmentally friendly food from sustainable food systems. READ MORE

3. 2. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

4. 3. Market Opportunity Discovery for Early-Stage Startups

   University essay from KTH/Entreprenörskap och Innovation

   Author : Wollsén Fredrik; [2015]
   Keywords : Entrepreneurship; Market Opportunity Discovery; Early-Stage Startups; Outcome-Driven Innovation; The Lean Startup; Jobs To Be Done; Needs-Based Innovation Process;

   Abstract : Despite the past decade’s increased adoption of scientific methodologies by startups, most still fail to scale into large companies. The paralyzing plethora of advice, theory and models recommended to startups is poorly matched by practical advice on the applicability and implications of actually following the recommendations. READ MORE

5. 4. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lukas Eberle; Annika Reh; [2014]
   Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

   Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

6. 5. The Influence of Marketing Strategy on Consumer Behavior : A study on ICA, Willys and Coop supermarkets in Gävle, Sweden

   University essay from Avdelningen för ekonomi

   Author : Wei Qin; Xi Chen; [2014]
   Keywords : Marketing Strategy; Consumer behavior; Supermarkets;

   Abstract : Aim: This study presents the relationship between marketing strategy and consumer behavior. We discuss how marketing strategy can influence consumers’ buying decision. Hence, our aim is to understand how consumers choose supermarkets for buying and how the supermarkets’ marketing strategies affect their buying decision. READ MORE