Essays about: "literature consumer expectations"

Showing result 1 - 5 of 33 essays containing the words literature consumer expectations.

1. 1. Bonus Slopus: Examining the Effect of Removing Bonus Incentives for Electric Vehicles on Adoption

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Axel Eisner Sjöberg; [2024]
   Keywords : BEV; ICEV; Climate Change Mitigation; Incentives; Bonus Malus;

   Abstract : In the global battle against climate change, the pursuit of sustainable transportation, particularly through the adoption of electric vehicles (EVs), has become a central focus. This thesis investigates the specific case of Sweden and delves into the repercussions of removing the climate bonus subsidy for EVs, exploring its immediate and potential long-term impacts on the market. READ MORE

3. 2. Exploring the Implementation of the Circular Economy in the Netherlands

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
   Keywords : Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

   Abstract : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. READ MORE

4. 3. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

5. 4. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

6. 5. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE