Essays about: "literature on consumer perception"

Showing result 1 - 5 of 39 essays containing the words literature on consumer perception.

  1. 1. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  2. 2. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Karolina Gibała; Aleksandra Gujda; [2018]
    Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE

  3. 3. Youth Tourism : – Impacts on places from a consumer perspective

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Elin Blomgren; Sofie Ljungström; [2018]
    Keywords : Youth tourism; youth travellers; impacts; tourism impacts; place; place identity; place attachment; Social Exchange Theory; Triple Bottom Line;

    Abstract : Although youth tourism is an increasingly relevant subject little research have been done regarding the segment’s own perception of their impacts. A consumer perspective was assumed to examine in what ways youth tourism impact places. This study adopts a deductive approach reviewing existing literature regarding youth tourism, impact and place. READ MORE

  4. 4. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jasmin Langguth; Stefanie Schnee; [2018]
    Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

  5. 5. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lukas Borsboom; Nicholas Lawson; [2018]
    Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE