Essays about: "literature on fmcg products"
Showing result 1 - 5 of 9 essays containing the words literature on fmcg products.
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1. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE
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2. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. READ MORE
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3. Monitoring inventory pressure in a FastMoving Consumer Goods system
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Issues relating to inventory capacity resulting from high fill rates (inventory pressure) have been identified as a major problem for growing Fast-Moving Consumer Goods firms. The implications of these capacity problems include increased costs of working capital and cost-inefficient rental of external storage space. READ MORE
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4. Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research was to understand how customers construct the relationship, prior identified in the literature, between packaging, haptic sensory and perception with regard to FMCG products. Furthermore, we aimed to explore the role of haptic packaging characteristics on FMCG products for customers. READ MORE
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5. Egna märkesvaror : ICAs olika emv
University essay from SLU/Dept. of EconomicsAbstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE