Essays about: "literature on fmcg products"

Showing result 1 - 5 of 7 essays containing the words literature on fmcg products.

  1. 1. Monitoring inventory pressure in a FastMoving Consumer Goods system

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Olof Holmberg; Hampus Österlind; [2019]
    Keywords : Fast-Moving Consumer Goods; Food retail; Inventory management; Inventory pressure; Performance measurement; Regression analysis; Snabbrörliga konsumentvaror; Livsmedelshandel; Lagerhantering; Lagertryck; Mätetal; Regressionsanalys;

    Abstract : Issues relating to inventory capacity resulting from high fill rates (inventory pressure) have been identified as a major problem for growing Fast-Moving Consumer Goods firms. The implications of these capacity problems include increased costs of working capital and cost-inefficient rental of external storage space. READ MORE

  2. 2. Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leotrina Koqani; Carolin Strunz; [2017]
    Keywords : Sensory marketing; product packaging; FMCG; haptic sensory; haptic perception; consumer behaviour; Business and Economics;

    Abstract : Purpose: The purpose of this research was to understand how customers construct the relationship, prior identified in the literature, between packaging, haptic sensory and perception with regard to FMCG products. Furthermore, we aimed to explore the role of haptic packaging characteristics on FMCG products for customers. READ MORE

  3. 3. Egna märkesvaror : ICAs olika emv

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Louise Sköldberg; [2013]
    Keywords : EMV; LMV; lojalitet; varumärke; konsument; kvalitet;

    Abstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE

  4. 4. Reduction of wastage costs for products with short shelf life : A case study on the Swedish division of the global dairy company Arla Foods

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Viktor Leek; [2012]
    Keywords : Inventory management; food industry; wastage;

    Abstract : Background – inventory management theory has in the past been focused on traditional engineering industries. These theories are not completely applicable on industries such as FMCG where the main objective is to avoid obsolescence and not tied-up capital. READ MORE

  5. 5. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE