Essays about: "literature review direct marketing strategy"

Showing result 1 - 5 of 6 essays containing the words literature review direct marketing strategy.

  1. 1. Guidelines to align digital strategy with business strategy in a manufacturing SME

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Marin Elizabeth Thomas; [2023]
    Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

    Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

  3. 2. Inventory control of finished goods for the aftermarket.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sercan Eminoğlu; [2017]
    Keywords : Aftermarket products; forecasting; operations research; intermittent demand patterns; inventory control.; Technology and Engineering;

    Abstract : Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. READ MORE

  4. 3. Inventory control of finished goods for the aftermarket.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Joan Esteve i Magrané; [2017]
    Keywords : Aftermarket products; forecasting; operations research; intermittent demand patterns; inventory control.; Technology and Engineering;

    Abstract : Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. READ MORE

  5. 4. Sports Marketing in European Clubs

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Daniel Yera; Alexandra Pichou; [2015]
    Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

    Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE

  6. 5. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE