Essays about: "literature review emerging markets"

Showing result 1 - 5 of 27 essays containing the words literature review emerging markets.

  1. 1. You miss 100% of the opportunities you do not exploit : A comparative study on how multi-national B2B’s manage risks and exploit opportunities in Ghana and Nigeria

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Drevell Linus; Liderfelt Henrik; Welin-Berger Adam; [2019]
    Keywords : Risk; opportunities; West-Africa; Ghana; Nigeria; internationalisation; networks; relationships; multi-national companies; knowledge;

    Abstract : The past decade's globalisation has become an increasingly important topic in international business. Firms, therefore, search for business opportunities in new markets, where the aim is to increase revenue. READ MORE

  2. 2. The Use of Sustainable Business Models in Emerging Markets: How is it Influenced by Macroeconomic Trends? A Case Study of the Indian Dairy Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Oukemeni; Eunice Muthee; [2018]
    Keywords : Emerging Markets; Sustainable Business Models; Macroeconomic Trends; Macroeconomic Environment; Bottom of the Pyramid; Creating Shared Value; Corporate Social Responsibility.; Business and Economics;

    Abstract : Businesses are increasingly attracted to Emerging Markets due to the potential of increased demand for goods and services, driven mostly by macroeconomic trends in the external business environment. However, the business model approach for emerging markets differs from the one for developed markets as they are faced with a different set of demand and supply conditions. READ MORE

  3. 3. Value Creation in Partnerships : in Emerging Markets

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Frida Holmkvist; Malin Segerud; [2018]
    Keywords : Value creation; Partnership; Emerging markets;

    Abstract : In a global world with an ever-changing environment, expansions of partnerships have been suggested in order to stay competitive. A fundamental goal of partnerships has shown to be value creation. Previous research has focused on value creation in partnerships mainly in developed markets. READ MORE

  4. 4. Identifying Factors Behind Successful Market Establishment of ICT-based Medical Self-Care Solutions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Marcus Carlsson; Josefin Nyberg; [2018]
    Keywords : Healthcare; ICT; Market establishment; Market penetration; Medical Self-care; MedTech; Monitoring care; Preventive care.; Technology and Engineering;

    Abstract : Background Today’s healthcare faces a transformation, driven by an ageing population and an over encumbered care and welfare sector. Self-care solutions based on emerging information and communication technologies make it possible for patients to monitor their medical conditions from home, without the direct assistance of healthcare professionals. READ MORE

  5. 5. Corporate Sustainability in the context of a cross-border acquisition integration

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Lena Rist; Linda Hällerstrand; [2017]
    Keywords : EMNCs; Corporate Sustainability; post-acquisition integration; organizational learning; resource-based view; stakeholder perspective;

    Abstract : The increasing global challenges, such as natural disasters, poverty and many others, pose new threats to societies and businesses. Therefore, companies increase their engagement in Corporate Sustainability (CS), which connects social, environmental and economic responsibilities. READ MORE