Essays about: "literature review for impact of information technology on marketing"
Found 3 essays containing the words literature review for impact of information technology on marketing.
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1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE
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2. Holoportation: a qualitative study on the NextGen communication channel
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE
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3. Impact of Customer Relationship Management on Product Innovation Process
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE
