Essays about: "literature review for social network marketing"

Found 4 essays containing the words literature review for social network marketing.

1. 1. User perspective of privacy and surveillance on social networks

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Khalil Balan; [2017]
   Keywords : information privacy; informational privacy; data collection; social networks; Facebook; surveillance;

   Abstract : Social networks have integrated into people’s daily lives and they became a powerful medium for effective marketing and communication worldwide. Problem raise when governments and special agencies violate users’ information privacy under the pretext of protecting national security or something as, furthermore, when information became the source of income for social networks it became necessary to investigate users concerns about informational privacy on social platforms, if there are. READ MORE

3. 2. Branding of two-sided online marketplaces : An integrative model to comprehend the reciprocity within vlaue creation and branding of two-sided online marketplaces

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jan-Moritz Witter; Thomas Sabathier; [2017]
   Keywords : Two-sided Online Marketplace; Platform; Branding; Value Creation; Reciprocity; Model;

   Abstract : Background: Online marketplaces constitute one of the most successful business innovations of the Web 2.0. Nonetheless so far no branding theory has been connected to the topic of two-sided online marketplaces. READ MORE

4. 3. SNSs Advertising Value

   University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

   Author : Deraz Hossam; Ye Xiaoxiong; [2013]
   Keywords : ;

   Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE

5. 4. Interorganizational relationships in project-based networks: Problems of Communication and Collaboration : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Lilia Jakobsson; [2007]
   Keywords : project-based networks; short-term relationships; communication; collaboration; sensemaking; trust; interdependence; management incentives; coordination; support;

   Abstract : Purpose: Although under the last decade there has been increased interest in management of project-based teams and numerous examples of such relationships exist, relatively little is known about “the dynamics of shorter relationships”. Management of communication between partners involved in short-term project-based relationships and the ways, in which multiparty value is created as a result, form a task for important and necessary research in marketing theory and practice. READ MORE