Essays about: "literature review market segmentation"

Showing result 1 - 5 of 7 essays containing the words literature review market segmentation.

  1. 1. Collection and Utilization of Market Information and Customer Insights within New Product Development

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : John Forsgren; Björn Vilhelmsson; [2021]
    Keywords : ;

    Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE

  3. 2. Revenue Management Applicability on Coworking Space : Operator Perspective

    University essay from KTH/Fastigheter och byggande

    Author : Sofie Magne; Jacob Stenswed; [2019]
    Keywords : Revenue Management Model; RM-model; Coworking office; Coworking; office market; Key performance indicators; benchmarks; market segmentation; demand forecast; revenue optimization; Intäktsoptimeringsmodeller; RM-modell; Coworking verksamhet; Co-working kontorsmarknad; resultatindikationer; benchmark; marknadssegementering; efterfrågan prognos;

    Abstract : This thesis explores the potential use and implementation of a revenuemanagement model for coworking operators. With a critical realism philosophyand abductive approach, a quantitative study using primary data from a coworkingoperator has been conducted. READ MORE

  4. 3. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  5. 4. Design Of A General Customer Segmentation Process

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Asmir Vuckic; Renato Cosic; [2015]
    Keywords : Customer Segmentation; Customer Service; Segmentation Process; Segmentation Variables; ABC-Classification;

    Abstract : Syfte - Att undersöka hur en kundsegmenteringsprocess kan utformas samt vilka variabler man bör iaktta för att kunna erbjuda en lämplig kundservicenivå. För att uppnå detta syfte skall följande frågeställningar besvaras: 1. Vilka variabler bör ingå i en kundsegmentering? 2. READ MORE

  6. 5. Value selling strategy - Case study of ESAB Brazil

    University essay from Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi; Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi

    Author : Danijela Kasnecovic; [2011-06-16]
    Keywords : value; selling; strategy;

    Abstract : Executive summary The purpose of this thesis is to describe the value selling strategy and its impact on the sales development of ESAB Brazil. Central questions have been focusing on the influence of the value selling strategy on sales representatives of ESAB Brazil and on ESAB Brazil’s customers as well as on identifying factors for further development of the value selling strategy. READ MORE