Essays about: "literature review of brand awareness"

Showing result 1 - 5 of 21 essays containing the words literature review of brand awareness.

  1. 1. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Syeda Shehreen Fatima; [2022]
    Keywords : Circular Economy; Branding; Communication; H M Group; Sustainability; The Fashion Industry; Environmental Impact; Cirkulär ekonomi; Varumärkesbyggande; Kommunikation; H M Group; Hållbarhet; Modeindustri; Miljöpåverkan;

    Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE

  3. 2. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  4. 3. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
    Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE

  5. 4. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE

  6. 5. Skogsägarens riskhantering – storm, brand & granbarkborre i Sverige

    University essay from SLU/School for Forest Management

    Author : Gustav Thorwall; Jacob Nord; [2022]
    Keywords : skogsskador; skogsskötsel; riskmedvetenhet;

    Abstract : Klimatförändringarna är ständigt pågående och märkbara i det svenska skogsbruket. Skogen växer med anpassning till klimatet vilket gör denna process extra tydlig i samband med att klimatet förändras. Skador på skog har alltid funnits i en mer eller mindre omfattning. Under de senaste tjugo åren utmärker sig vissa år mer än andra. READ MORE