Essays about: "literature review of brand awareness"
Showing result 6 - 10 of 22 essays containing the words literature review of brand awareness.
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6. Skogsägarens riskhantering – storm, brand & granbarkborre i Sverige
University essay from SLU/School for Forest ManagementAbstract : Klimatförändringarna är ständigt pågående och märkbara i det svenska skogsbruket. Skogen växer med anpassning till klimatet vilket gör denna process extra tydlig i samband med att klimatet förändras. Skador på skog har alltid funnits i en mer eller mindre omfattning. Under de senaste tjugo åren utmärker sig vissa år mer än andra. READ MORE
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7. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE
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8. Doez size matter? : A qualitative research on micro influencers creation of brand awareness for startups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Influencer marketing has in recent years developed as a new concept for both companies and individuals. Social media has presented a new way for companies to market themselves. The emerge has produced influencers and nowadays influencers need to be divided into different levels according to the number of followers. READ MORE
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9. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE
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10. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE