Essays about: "literature review of customer relationship management"

Showing result 1 - 5 of 36 essays containing the words literature review of customer relationship management.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
    Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

    Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

  4. 3. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

  5. 4. The Changing Dynamics Within Management Consulting : How Digital Business Models and Gig Workers has Disrupted a Traditional Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Augustson; Elin Berholt; [2022]
    Keywords : Management consulting; gig economy; digital platform; gig worker; independent worker; digitalization; disruptive innovation; digital tools; Gigekonomi; digital plattform; managementkonsult; gigarbetare; gigare; frilansare; digitalisering; disruptiv innovation; digitala verktyg;

    Abstract : As the gig economy is growing at a rapid pace and digitalization has spread throughout the management consulting industry, a notable disruption of this traditional industry has occurred. Digitalization in the management consulting industry has affected both how the management consultant does his/her job as well as how the connection between consultant and client and the relationship between colleagues constitutes. READ MORE

  6. 5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE