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Showing result 1 - 5 of 60 essays matching the above criteria.

  1. 1. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    University essay from Göteborgs universitet/Graduate School

    Author : Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Keywords : Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Abstract : Background and Purpose: Customer engagement has strategic importance for firms since itenhances the performance of the firm in various aspects. Nowadays, firms are employingadvanced technology to increase customer engagement. READ MORE

  2. 2. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  4. 4. Incentive models to improve the installation service of solar panels - a Case Study at E.ON New Solutions

    University essay from Lunds universitet/Teknisk logistik

    Author : Beata Gynnerstedt; Anneli Håkansson; [2021]
    Keywords : Incentive model; buyer-supplier-customer service triad; service contracting; incentives in contracts; Technology and Engineering;

    Abstract : Background The importance of services is increasing, and companies need well-developed service contracts to ensure the service providers perform at a satisfying level. In contracts, performance-dependent rewards (incentives) can be used to stimulate the agent to act desirably. This master thesis focuses on E. READ MORE

  5. 5. Customer involvement in the creation of a value proposition for a start-up

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Agnes Smith Jonasson; [2021]
    Keywords : Customer involvement; value proposition; value proposition canvas; start-up; EdTech sector; Kundinvolvering; värdeerbjudande; värdeerbjudande-canvas; nystartade företag; EdTech;

    Abstract : Background                   The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. READ MORE