Essays about: "literature review of customer satisfaction"

Showing result 21 - 25 of 56 essays containing the words literature review of customer satisfaction.

  1. 21. Uncovering Hidden Needs in Ground Engineering: Case Study of LKAB Wassara

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Igor Kordas; [2016]
    Keywords : Hidden needs; customer satisfaction; ground engineering; Outtalade behov; kundnöjdhet; grundläggnning;

    Abstract : This thesis stemmed from the need for better understanding of the ground engineering market by LKAB Wassara - an innovative company that developed a novel technology of hydraulic DTH-drilling; and from the insight that achieving customer satisfaction through fulfilment of hidden needs in the construction industry is a promising yet challenging endeavour.  The challenge addressed in this thesis is twofold: firstly, the conventional market studies often lead to the hidden customer needs being lost, while these needs are important for product innovation; and secondly, there is a lack of case studies exploring the explicit or hidden needs in the construction business that might be partially explained by complexity of interrelations of products, services and stakeholders inherited to the construction market. READ MORE

  2. 22. A Systematic literature review on a managerial strategy "customer first" in software oriented organisations

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Maksims Smirnovs; Sarah Jamil; [2015-05-06]
    Keywords : Customer strategies; customer satisfaction; customer involvement; systematic literature review;

    Abstract : One of the main goals for software organizations is to satisfy the customers of the organization. This is one of the reasons why there exist certain managerial strategies, where the development process is customer centric. READ MORE

  3. 23. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  4. 24. Towards intermodal freight transport system in Ethiopia : evaluation of Ethiopian shipping and logistics service enterprise multimodal freight transport performance by customers and employees

    University essay from SLU/Dept. of Economics

    Author : Tadesse Kenea Amentae; [2015]
    Keywords : freight transport; intermodal; satisfaction; customer; employee; Ethiopia;

    Abstract : With today’s globally integrated economy the role of transportation has got immense attention in international trade and development. Freight transport is an integral part of transportation system and it moves freight of huge value all over the world. READ MORE

  5. 25. Dealing with Darwin in a mature market : Innovating the customer for a sustainable competitive advantage (a case study of Swedish banking sector)

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Paul Cabourdin; Godwill Dvuwala Jam; [2015]
    Keywords : Innovation; banking industry; innovation strategy; Dealing with Darwin;

    Abstract : Background: The banking industry is today evolving in a mature market, with a strong competition. Banks’ situation is forcing them to constantly innovate in order to keep their customers and to stay attractive for prospects. This environment is particularly true in Sweden. READ MORE