Essays about: "literature review of new product launch"
Found 3 essays containing the words literature review of new product launch.
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1. The process of product development in small agricultural firms : a multiple case study of Swedish lamb producers
University essay from SLU/Dept. of EconomicsAbstract : This study provides a better understanding of small-scale farmers New Product Development (NPD) processes, what activities farmers undertake within and how they work with NPD processes. NPD plays a crucial role in creating and maintaining competitiveness in many industries and its importance has grown over the years due to changing market conditions, also in the agricultural sector. READ MORE
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2. Accessory Portfolio Planning at Axis Communications
University essay from Lunds universitet/Teknisk logistikAbstract : Abstract Background Axis Communications is a Lund based company which specializes in network cameras. In addition to the cameras, the company has a wide range of accessories that ensure their customers receive complete solutions. READ MORE
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3. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering
University essay from SLU/Dept. of EconomicsAbstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE