Essays about: "literature review of online shopping"

Showing result 1 - 5 of 14 essays containing the words literature review of online shopping.

  1. 1. I Decide What I Do. Right? : Persuasive design factors and purchase intention

    University essay from Jönköping University/IHH, Informatik

    Author : Vlada Toma; [2020]
    Keywords : Persuasive design; Persuasive Factors; E-commerce; Attitude Change; Purchase Intention; Need for Cognition;

    Abstract : Online shopping has gained more and more popularity over the years, naturally, leading to an increase in the number of e-commerce websites. From a variety of websites users can choose the one that best suits their needs depending on different factors, such as information or easy navigation. READ MORE

  3. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  4. 3. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

  5. 4. Design of a Smart Cart App for Automated Shopping in Supermarkets

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS); Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Aida Arvidsson; Lina Hassani; [2020]
    Keywords : Human-Computer Interaction; Smart Cart; Smart Shopping; Smart Enviroments; Internet of Things; User-Centered Design;

    Abstract : I dagens samhälle blir många saker smartare, främst med hjälp av Internet of Things.En överblick på smart shopping visar att flera alternativa sätt att shoppa på harintroducerats under de senaste åren för att förbättra och effektivisera shopping. READ MORE

  6. 5. Last Mile Delivery Dilemma in E-Commerce

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Jinto Lal Das; Victor Dogbeda Fianu; [2018]
    Keywords : Supply Chain Management; 3PL; Logistics; Last Mile Delivery; E-commerce;

    Abstract : E-commerce has been growing in Sweden over the years. It has not only contributed to economy, but also has shaped people’s way of living, especially with the service of home delivery. READ MORE