Essays about: "literature review of online shopping"

Showing result 1 - 5 of 16 essays containing the words literature review of online shopping.

  1. 1. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
    Keywords : Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

    Abstract : Date: 02.06. READ MORE

  3. 2. Nudging in the right direction : A qualitative study on nudging online grocery store environments

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Thérése Nelson; Jessica Nilsson; [2021]
    Keywords : Consumer behavior; digital nudging; grocery store industry; nudging; online.;

    Abstract : Problem: Nudging has come to be widely used by organizations who wish to influence the choices of their consumers. This concept has been greatly praised, criticized, discussed, and researched; however, this has mostly been set in offline environments, making nudging in online environments an area in need of further research. READ MORE

  4. 3. I Decide What I Do. Right? : Persuasive design factors and purchase intention

    University essay from Jönköping University/IHH, Informatik

    Author : Vlada Toma; [2020]
    Keywords : Persuasive design; Persuasive Factors; E-commerce; Attitude Change; Purchase Intention; Need for Cognition;

    Abstract : Online shopping has gained more and more popularity over the years, naturally, leading to an increase in the number of e-commerce websites. From a variety of websites users can choose the one that best suits their needs depending on different factors, such as information or easy navigation. READ MORE

  5. 4. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  6. 5. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE