Essays about: "literature review of online shopping"
Showing result 1 - 5 of 14 essays containing the words literature review of online shopping.
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1. I Decide What I Do. Right? : Persuasive design factors and purchase intention
University essay from Jönköping University/IHH, InformatikAbstract : Online shopping has gained more and more popularity over the years, naturally, leading to an increase in the number of e-commerce websites. From a variety of websites users can choose the one that best suits their needs depending on different factors, such as information or easy navigation. READ MORE
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2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry
University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, FöretagsekonomiAbstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE
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3. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE
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4. Design of a Smart Cart App for Automated Shopping in Supermarkets
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS); Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : I dagens samhälle blir många saker smartare, främst med hjälp av Internet of Things.En överblick på smart shopping visar att flera alternativa sätt att shoppa på harintroducerats under de senaste åren för att förbättra och effektivisera shopping. READ MORE
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5. Last Mile Delivery Dilemma in E-Commerce
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : E-commerce has been growing in Sweden over the years. It has not only contributed to economy, but also has shaped people’s way of living, especially with the service of home delivery. READ MORE
