Essays about: "literature review of online shopping"

Showing result 1 - 5 of 13 essays containing the words literature review of online shopping.

1. 1. I Decide What I Do. Right? : Persuasive design factors and purchase intention

   University essay from Jönköping University/IHH, Informatik

   Author : Vlada Toma; [2020]
   Keywords : Persuasive design; Persuasive Factors; E-commerce; Attitude Change; Purchase Intention; Need for Cognition;

   Abstract : Online shopping has gained more and more popularity over the years, naturally, leading to an increase in the number of e-commerce websites. From a variety of websites users can choose the one that best suits their needs depending on different factors, such as information or easy navigation. READ MORE

3. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

   Author : Xiangru Meng; Yue Xiao; [2020]
   Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

4. 3. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Håkansson; Frida Magnusson; [2020]
   Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

   Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

5. 4. Last Mile Delivery Dilemma in E-Commerce

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Jinto Lal Das; Victor Dogbeda Fianu; [2018]
   Keywords : Supply Chain Management; 3PL; Logistics; Last Mile Delivery; E-commerce;

   Abstract : E-commerce has been growing in Sweden over the years. It has not only contributed to economy, but also has shaped people’s way of living, especially with the service of home delivery. READ MORE

6. 5. An accessible grocery store for low vision customers : Human-centered design of a universal shopping solution, with a focus on people with low vision

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johan Pihl; [2018]
   Keywords : industrial design engineering; human-centered design; universal design; inclusive design; grocery store; visually impaired; low vision; user interface design; smartphone; teknisk design; människocentrerad design; universell design; inkluderande design; mataffär; synskadad; synsvag; användargränssnitt; smartphone;

   Abstract : Around one percent of the Swedish population is defined as visually impaired and ten percent of them are classified as blind (Funka, n.d.; SRF, 2017a). A study shows that the prevalence of nearsightedness will increase to around half the population in the world in 2050 (Holden et. READ MORE