Essays about: "literature review of sales analysis"

Showing result 21 - 25 of 45 essays containing the words literature review of sales analysis.

  1. 21. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

  3. 22. The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Federico Castellani; Andrea Geregová; [2017]
    Keywords : Omnichannel marketing; apparel retailer; grocery retailer; customer behavior; European countries; omnichannel marketing strategies; sales channel;

    Abstract : The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. READ MORE

  4. 23. The Right Price - At What Cost? : A Multi-industry Approach in the Context of Technological Advancement

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikaelsdotter Leijon; [2017]
    Keywords : Pricing strategy; Strategic management; Data-driven; Intuition-driven; Strategic decision making; Digitalization; Retail; Customer Value-based pricing; Costbased pricing; Competition-based pricing; Prissättningstrategi; Strategisk ledning; Datadriven; Intuitionsdriven; Strategiskt beslutsfattande; Digitalisering; Retail; Kundvärdesbaserad prissättning; Kostnadsbaserad prissättning; Konkurrensbaserad prissättning;

    Abstract : The business climate is undergoing a transformation and managers are faced with several challenges, not the least of which is related to pricing strategy. With an increased transparency in the market as well as anincreased competitive pressure, and with more sophisticated and well-informed consumers, retail businesses find it hard to navigate the pricing jungle. READ MORE

  5. 24. The Product Removal Process - A Case Study at Axis Communications

    University essay from Lunds universitet/Teknisk logistik

    Author : Mattias Carlson; Hampus Hansson; [2016]
    Keywords : Product Removal; Technology and Engineering;

    Abstract : Faster development of new products and shorter product life cycles increases the frequency of product removals. Despite its increasing presence, product removal tends to be neglected both in theory and in practice. When the product removal process is overlooked, it might induce customer dissatisfaction and unnecessary costs. READ MORE

  6. 25. Total Cost of Purchasing at Duni AB: Development of a Cost Model

    University essay from Lunds universitet/Teknisk logistik

    Author : Josefine Eriksson; Emilia Sterner; [2016]
    Keywords : life cycle costing; activity-based costing; total cost of ownership; landed cost; sourcing decision making; purchasing management; purchasing cost model; purchasing measurements; economical life-cycle decision; Technology and Engineering;

    Abstract : BACKGROUND Through global competition with possibilities for companies to set up production and to secure supply from all over the world the role of purchasing has increased within businesses. In order to achieve business results, a well-working purchasing department plays an important part. READ MORE