Essays about: "literature review on advertising marketing"

Showing result 1 - 5 of 8 essays containing the words literature review on advertising marketing.

  1. 1. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anjali Acharya; Lycke Ristimäki; [2019]
    Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

  2. 2. Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Christoffer Pettersson; Björn Söderström; [2015]
    Keywords : Purchase intentions; perceived ease-of-use; perceived usefulness; trust; reputation; word-of-mouth; willingness to customize;

    Abstract : Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. READ MORE

  3. 3. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Towe Ahrnbom; Lisa Parfelt; [2014]
    Keywords : LED technology; Perimeter advertising; Football; Recall; Dual-task situation;

    Abstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE

  4. 4. Mobile Advertisements:Millennials' Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
    Keywords : advertising; mobile marketing; Millennials;

    Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE

  5. 5. Viral marknadsföring : egenskaper hos virala reklamklipp

    University essay from SLU/Dept. of Economics

    Author : Niklas Söderbäck; Niklas Tedebo; [2014]
    Keywords : Viral marknadsföring; virala reklamklipp; sociala medier; word of mouth;

    Abstract : Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. READ MORE