Essays about: "literature review on advertising marketing"

Showing result 1 - 5 of 14 essays containing the words literature review on advertising marketing.

1. 1. The Impact of AI on the Media Industry.

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Muhammad Hashim Khan; [2023]
   Keywords : Artificial intelligence; media industry; impact; ethical considerations;

   Abstract : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. READ MORE

3. 2. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

4. 3. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

5. 4. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

   Author : Miguel Angel Serrano Manchón; [2021]
   Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

   Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

6. 5. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

   University essay from SLU/Dept. of Economics

   Author : Josefine Beckman; Elisabeth Granath; [2021]
   Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

   Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE