Essays about: "literature review on customer satisfaction and retention"
Found 5 essays containing the words literature review on customer satisfaction and retention.
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1. Increasing Retention in Insurtechs Through Churn Prediction
University essay from Lunds universitet/InnovationsteknikAbstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE
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2. How is employee turnover related to employee retention? A systematic review on two sets of meta-analyses.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : For years researchers have studied retention and turnover, yet there is still no single solution for the problem of balancing both these concepts in organizations. Turnover is defined as the rupture of ties between an employee and his/her organization, whilst retention is defined as the option of the employee to stay in the organization while not looking out for other job alternatives. READ MORE
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3. The intergration of RFID technology in connection with after-sales service strategies in a rapidly emerging vehicle market
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The automotive industry's core business today is not just about producing and selling vehicles, since a large source of revenue in the vehicle market is based on the after-sales services that customer’s need. The overall trend in the vehicle market is that customer services and customer focus have become increasingly more central to the automotive industry and its customers in recent years. READ MORE
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4. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China
University essay from Handelshögskolan vid Umeå universitetAbstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE
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5. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing
University essay from Institutionen för ekonomiAbstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE