Essays about: "literature review on direct selling"

Found 4 essays containing the words literature review on direct selling.

  1. 1. A Perspective of Leadership Requirement in Scrum Based Software Development - A Case Study

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Panchajanya Varanasi; [2018]
    Keywords : Software Development; Scrum methodology; Leadership types; Data Collection; Analysis; Results;

    Abstract : Context. Software Development has been witnessing great innovations over past few years with good number of technologies, tools and practices invading the industry. Client demands and collaboration in the development process are also seen increasing. READ MORE

  3. 2. Sports Marketing in European Clubs

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Daniel Yera; Alexandra Pichou; [2015]
    Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

    Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE

  4. 3. Assessment of factors influencing marketing strategies of Software as a Service or SaaS

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Natalia Michelsonas; Rahim Mohammed Abdur; [2012]
    Keywords : SaaS; Software as a Service;

    Abstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE

  5. 4. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE