Essays about: "literature review on e-commerce"

Showing result 1 - 5 of 25 essays containing the words literature review on e-commerce.

  1. 1. Data Quality Model for Machine Learning

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik; Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Nitesh Nitesh Varma Rudraraju; Varun Varun Boyanapally; [2019]
    Keywords : Machine learning; Data Quality Attributes; Data Quality Model;

    Abstract : Context: - Machine learning is a part of artificial intelligence, this area is now continuously growing day by day. Most internet related services such as Social media service, Email Spam, E-commerce sites, Search engines are now using machine learning. READ MORE

  2. 2. Last mile logistics requirements on secondary e-commerce packaging: Application to CDON

    University essay from Lunds universitet/Förpackningslogistik

    Author : Andrés Poveda Alcañiz; [2019]
    Keywords : Technology and Engineering;

    Abstract : This master’s thesis is the final step of the master’s degree in Supply chain and Logistics taken in the Lunds Tekniska Högskola. Buying products on the internet is a trend that has been increasing with the passing years. READ MORE

  3. 3. Contextual factors for omni-channel warehousing: An empirical study in China

    University essay from Lunds universitet/Teknisk logistik

    Author : Qi Jiang; Ruoyu Wang; [2019]
    Keywords : Omni-channel; Warehouse operations and design; Chinese market; E-commerce; Contextual factors; Technology and Engineering;

    Abstract : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. READ MORE

  4. 4. A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Teodor Dahl; David Fridh; [2019]
    Keywords : Personalized marketing; Consumer perception; Past experiences; Privacy concerns; Consumer decision-making process;

    Abstract : The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. READ MORE

  5. 5. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE