Essays about: "literature review on e-commerce"

Showing result 1 - 5 of 30 essays containing the words literature review on e-commerce.

  1. 1. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Melissa Hicintuka; Helin Öven; [2020]
    Keywords : E-commerce; Covid-19; Digital business environment; Digitalization; Value chain; Virtual value chain; International activities; Customer intimacy;

    Abstract : The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. READ MORE

  2. 2. I Decide What I Do. Right? : Persuasive design factors and purchase intention

    University essay from Jönköping University/IHH, Informatik

    Author : Vlada Toma; [2020]
    Keywords : Persuasive design; Persuasive Factors; E-commerce; Attitude Change; Purchase Intention; Need for Cognition;

    Abstract : Online shopping has gained more and more popularity over the years, naturally, leading to an increase in the number of e-commerce websites. From a variety of websites users can choose the one that best suits their needs depending on different factors, such as information or easy navigation. READ MORE

  3. 3. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  4. 4. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

  5. 5. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE