Essays about: "literature review on e-commerce"

Showing result 11 - 15 of 51 essays containing the words literature review on e-commerce.

  1. 11. Manufacturer and Omni-channel Retailers Last Mile Delivery in Sweden : A study on the last mile delivery settings of manufacturers and omni-channel retailers compared with the customer’s demand

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Christoffer Jakobsson; Aein Nourparvar; [2021]
    Keywords : ;

    Abstract : Purpose: The purpose of the study is to explore manufacturer and omni-channel retailers last mile delivery in Sweden. Then to recognize the main customer demand and compare it with the last mile delivery setting of manufacturer and omni-channel retailers last mile delivery Method: To reach the purpose of the study, quantitative approach study and literature review have been conducted. READ MORE

  3. 12. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Hagström; Teo Bodin; [2021]
    Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

    Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

  4. 13. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zulnasree Binadam; Alexandra Balan; [2021]
    Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

  5. 14. Going the Extra Mile : Urban Delivery of Large Goods

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Emelie Sundström; Emma Södergren; [2021]
    Keywords : Last-mile delivery; large goods; delivery of large goods; transportation; transportation innovation; PESTLE; Rogers’ diffusion of innovations;

    Abstract : In light of the growing e-commerce and rising population in cities, along with the ongoing climate crisis, the efforts to improve transportation options are intensifying. Thus, the field of last-mile delivery, i.e., the last stretch of transportation to an end customer, is becoming an increasingly researched topic. READ MORE

  6. 15. Barriers and Enablers for using E-commerce in a B2B Environment and their Implications for Strategy

    University essay from Lunds universitet/Teknisk logistik

    Author : Axel Paulsson; Axel Gyllfors; [2021]
    Keywords : E-commerce; B2B; SME; Enablers; Barriers; TC; Strategy; Implications; Technology and Engineering; Business and Economics;

    Abstract : As e-commerce continues to grow in the B2B industry many companies are tasked with implementing and updating their current working ways to fit the digital era. With an estimated market size value of 6.7 trillion USD in 2020 and a CAGR of 17. READ MORE