Essays about: "literature review on positioning"

Showing result 1 - 5 of 36 essays containing the words literature review on positioning.

1. 1. Revising Technology Strategies In The High-Tech Electric Vehicle Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Adeeb Al-Adhami; [2024]
   Keywords : EV charging industry; Electric vehicles; Electric Road System; Stationary Charging Station; Dynamic Charging Station; Elonroad.; Technology and Engineering;

   Abstract : This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. READ MORE

3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

4. 3. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarafat Hossain; Liana Hakobyan; [2022]
   Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

5. 4. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Martin Nordström; [2022]
   Keywords : Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

   Abstract : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. READ MORE

6. 5. A Decolonial Approach to Comparing Bolivia and Sweden’s Positionality on Indigenous Rights

   University essay from Södertörns högskola/Utveckling och internationellt samarbete

   Author : Catrine Clearwater; Emilie Törnblom Nilsson; [2022]
   Keywords : Coloniality; Indigenous Rights Regimes; Decolonial Theory; Indigenous Peoples; Indigenous-State relations; Bolivia; Sweden;

   Abstract : This study examines the concept of coloniality in relation to states' approach to indigenous people's rights, through the perspective of decoloniality. The two countries being compared are Bolivia and Sweden, two countries that differ in many ways. READ MORE