Essays about: "literature review on promotion strategy"

Showing result 6 - 8 of 8 essays containing the words literature review on promotion strategy.

  1. 6. Enabling behaviour change : community-based social marketing strategy in Malmö

    University essay from SLU/Dept. of Economics

    Author : Maxim Vlasov; [2015]
    Keywords : behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

    Abstract : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. READ MORE

  3. 7. Sports Marketing in European Clubs

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Daniel Yera; Alexandra Pichou; [2015]
    Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

    Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE

  4. 8. A review and analysis of sustainable issues related to liquid biofuels.

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : M Munirul Islam; [2015]
    Keywords : Sustainable development; Liquid biofuel; Biofuel policies; Climate change; Global transport sector; Sustainability;

    Abstract : Most of the time when developing policies for the promotion of future biofuel, the social dimension of sustainable development is neglected. But it is important to incorporate both social and economic issues along with environmental issues for a successful sustainability strategy because sustainable development depends on all three aspects of sustainability. READ MORE