Essays about: "literature review trust of e-commerce"

Showing result 1 - 5 of 6 essays containing the words literature review trust of e-commerce.

1. 1. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
   Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

   Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

3. 2. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Nilsson; Alexandra Pierce; [2020]
   Keywords : ;

   Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

4. 3. Understanding Adoption of Mobile Wallets : On Aged Population

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Amirmohammad Koosha; [2018]
   Keywords : mobile wallet; technology acceptance; TAM; MPTAM; e-commerce; senior citizens; older population; aged population; social influence; perceived trust; perceived security; perceived risk; perceived ease of use;

   Abstract : A mobile wallet is a mobile application that is intended to replace leather wallets. With high mobile and Internet penetration and increased life expectancy in developed economies, adoption of mobile wallets by the older population is becoming more important due to new trends. READ MORE

5. 4. An Integration of policy and reputation based trust mechanisms

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Muhammad Yasir Siddiqui; Alam Gir; [2011]
   Keywords : Semantic web trust management; Integrated trust mechanism; Policy based trust mechanism; Reputation based trust mechanism;

   Abstract : Context: Due to popularization of internet and e-commerce, more and more people getting involved in online shopping market. A large number of companies have been transferred to the internet where online customers have been increased due to easy access. The online business facilitates people to communicate without knowing each other. READ MORE

6. 5. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
   Keywords : small e-commerce business; brand loyalty; e-loyalty;

   Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE