Essays about: "liu douqing"
Found 1 essay containing the words liu douqing.
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1. Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study
University essay from Företagsekonomiska institutionenAbstract : Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. READ MORE
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