Essays about: "liu douqing"

Found 1 essay containing the words liu douqing.

  1. 1. Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study

    University essay from Företagsekonomiska institutionen

    Author : DOUQING LIU; [2013]
    Keywords : Chinese consumers; online group buying; purchase intention; Technology Acceptance Model; price; e-trust; word of mouth; website quality and perceived risk;

    Abstract : Background: Because of the high-speed development of e-commerce, online group          buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. READ MORE