Essays about: "live shopping"

Showing result 1 - 5 of 35 essays containing the words live shopping.

1. 1. Digital Front End Algorithms for Sub-Band Full Duplex

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Midhat Rizvi; Khaled Al-Khateeb; [2023]
   Keywords : Adjacent Channel Leakage Ratio; Bit Error Rate; Clipping and Filtering; Crest Factor Reduction; Digital front end; Digital Pre-Distortion Error Vector Magnitude; Frequency Division Duplex; Power Amplifier; Peak to Average Power Ratio; Peak Cancellation Crest Factor Reduction; Sub Band Full Duplex; Self-Interference Cancellation; Signal-to-Interference Noise Ratio; Signal-to-Noise Ratio; Turbo Clipping; Time Division Duplex; Technology and Engineering;

   Abstract : Sub-band full duplex is a new communication scheme technology, where a single frequency band is partitioned into sub-bands for downlink (DL) and up-link(UL) transmissions, and both can take place simultaneously. The idea behind the sub-band full duplex development is to improve the throughput, and coverage and reduce the latency of the UL communication by allowing the UL reception during the DL transmission. READ MORE

3. 2. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

4. 3. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
   Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

5. 4. Live shopping as a tool to create an engaging customer experience

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Arvid Ekelöw; Vendela Lundberg; [2022]
   Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

   Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE

6. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE