Essays about: "live streaming shopping"

Found 4 essays containing the words live streaming shopping.

  1. 1. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  2. 2. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE

  3. 3. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Kubiak; David Persson; [2021]
    Keywords : live; shopping; social; business; marketing; experience;

    Abstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE

  4. 4. Online challenges for EU competition policy - Analysis of the Google Shopping Decision

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Nils Renström; [2018]
    Keywords : EU law; Competition; Law and Political Science;

    Abstract : We live an increasingly larger part of our lives online. The Internet has fundamentally changed how we find information, buy products, connect with friends and find entertainment such as video streaming and digital distribution of books. The Internet has changed the competitive landscape for many markets. READ MORE