Essays about: "local celebrity"

Found 2 essays containing the words local celebrity.

1. 1. Local Celebrity Endorsement : Can You Go Far by Staying Close?

   University essay from Internationella Handelshögskolan

   Author : Sara Ekberg; Linn Mellgård; Magdalena Micko; [2010]
   Keywords : Celebrity Endorsement; Local Celebrities; Well-known Celebrities; Celebrity Capital; Reputational Capital; Marketing Communication; Communication Effectiveness;

   Abstract : Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. READ MORE

3. 2. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Mari Pettersen; Sara Norman; [2008]
   Keywords : Japan; Promotion; Culture; Tourism;

   Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE