Essays about: "local literature of marketing strategies"

Found 5 essays containing the words local literature of marketing strategies.

  1. 1. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Kultur och samhälle

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  2. 2. From Discovery to Purchase: Improving the User Experience for Buyers in eCommerce

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Jasper Hahn; [2015]
    Keywords : ;

    Abstract : The Internet has revolutionized many areas of our lives. New forms of exchanging and retrieving information, making business and communication in general have been made possible with the Internet and have gone through a rapid development since its creation. READ MORE

  3. 3. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Högskolan i Gävle/Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  4. 4. Fruits of knowledge : a case study of marketing strategies for small-scale mango farmers in the Nyanza Province, Kenya

    University essay from SLU/Dept. of Economics

    Author : Fennia Carlander; Karin Lothigius; [2011]
    Keywords : collaborations; developing countries; horticultural marketing; institutional context; Kenya; mango production; marketing strategies; small-scale farming;

    Abstract : This report is focused on marketing opportunities for small-scale mango farmers in the Nyanza Province in Kenya. Kenya is a large horticultural producer in the world. Horticulture is an important income for a large share of the rural population in Kenya but profitability is low due to inefficiencies in marketing systems and poor infrastructure. READ MORE

  5. 5. Immigrant Entrepreneurship : A case study of Immigrant Entrepreneurs' challenges in the Jönköping Municipality

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Drilon Shala; Simon Kidane; Wan Roe Ong; [2009]
    Keywords : Immigrant entrepreneurs; ethnic entrepreneurs; challenges; strategies; context; medium-sized town; Jönköping; Sweden;

    Abstract : Background & Problem discussion: Recently, there has been an increased interest in topics such as immigrant entrepreneurship. Considering that most of the research until now is done in America with American examples, it would be beneficial if such results are verified or refuted in other countries as well, such as Sweden (Brundin, Bögenhold and Sundin, 2001). READ MORE