Essays about: "local study for thesis about business"

Showing result 1 - 5 of 75 essays containing the words local study for thesis about business.

  1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  3. 2. Data centers : The influence of big tech on urban planning in Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Julie Maas; [2022]
    Keywords : data centers; digital infrastructure; the cloud; electricity; big tech; Sweden; Staffanstorp;

    Abstract : This thesis aimed to describe what (planning for) data centers reveal about the power relations between big tech companies and Sweden’s municipalities and national government. Data centers owned by large IT companies serve global interests but are dependent on and have an impact on local infrastructures, as demonstrated by for instance the large amount of energy they require. READ MORE

  4. 3. Sustainability as an opportunity: Value creation for innovative ventures through proactively tackling environmental and social issues. A study on Librixer AB about reducing water pollution by recycling unused pharmaceuticals.

    University essay from Göteborgs universitet/Graduate School

    Author : Oskar Bertéus; Benjamin Dobberke; [2021-07-06]
    Keywords : Sustainable Business Model; Business Model Innovation; Sustainable Development Goals; Opportunity Recognition;

    Abstract : This thesis argues that Sustainable Business Model Innovation should be considered an essential process for small- and medium-sized enterprises to create value. In order to establish a sustainable value proposition, the researchers propose that social, economic and environmental attributes have to be considered from the start of a Business Model Innovation process and that social and environmental aspects cannot simply be added to an existing Business Model. READ MORE

  5. 4. From Conversation to Action : Perceptions and Practices of Allyship in aSwedish Workplace Context

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Laksana Baskaran; Emelie Jin; [2021]
    Keywords : Allyship; Diversity Management; D I; Global Organizations; Workplace Allyship; Training; Discrimination; Cross-cultural DM; Sweden; United States; Allyship; Diversity management; Mångfald och Inkludering; Globala organisationer; Utbildning; Diskriminering; Tvärkulturell DM; Sverige; USA;

    Abstract : Motivated by laws and regulations, moral grounds or the potential business advantages a more diverse workforce might bring, Diversity Management has become an ubiquitous part of organizational practices. Still, minorities are regularly exposed to social and structural discrimination at their workplaces. READ MORE

  6. 5. Social Digital Currency and Basic Income – the Development Strategy of the Future? : A case study of social currency, basic income and local business in Maricá, Rio de Janeiro

    University essay from Stockholms universitet/Statsvetenskapliga institutionen

    Author : Izabella Martins Grapengiesser; [2021]
    Keywords : social currency; community banks; the Palmas model; basic income; solidarity economy; Maricá; Rio de Janeiro; oil revenues; local development; Mumbuca;

    Abstract : This study is based on interviews with local business owners in the Brazilian municipality of Maricá, Rio deJaneiro, conducted in November 2021. The municipality receives royalties from the rich oil reserves that werefound in the bottom of the pre-salt area of the Atlantic Ocean, and has implemented a basic income programcalled Renda Básica de Cidadania (RBC). READ MORE