Essays about: "location-based advertising"
Showing result 1 - 5 of 6 essays containing the words location-based advertising.
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1. Two-Sided Digital Platforms as Enablers for Circular Economy Business Models
University essay from Umeå universitet/Institutionen för informatikAbstract : The circular economy has become one of the most crucial business plans for organizations. There is rapid progress in using digital technologies, especially two-sided digital platforms as enablers for various businesses and start-ups to grow rapidly. READ MORE
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2. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE
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3. Predict Next Location of Users using Deep Learning
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Predicting the next location of a user has been interesting for both academia and industry. Applications like location-based advertising, traffic planning, intelligent resource allocation as well as in recommendation services are some of the problems that many are interested in solving. READ MORE
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4. Attitudes toward location-based advertising on Social Media platforms
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Attitudes toward location-based advertising on Social Media platforms Authors: Josefie Nyberg and Linnea Czarnecki Supervisor: Thomas Helgesson Level: Bachelor thesis, 15 hp (credits) Keywords: location-based advertising, Social Media, LBA, advertising acceptance Purpose: The purpose of this study is to determine potential differences in attitudes toward location-based advertising (LBA) between different Social Media platforms. The study also aims to examine if additional factors could be affecting the LBA acceptance on Social Media. READ MORE
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5. Muting pattern strategy for positioning in cellular networks.
University essay from Linköpings universitet/Artificiell intelligens och integrerade datorsystemAbstract : Location Based Services (LBS) calculate the position of the user for different purposes like advertising and navigation. Most importantly, these services are also used to help emergency services by calculating the position of the person that places the emergency phone call. READ MORE