Essays about: "logistics branding"

Showing result 1 - 5 of 7 essays containing the words logistics branding.

1. 1. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
   Keywords : brand equity; logistics branding; industrial branding; service branding;

   Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

3. 2. Service Brand Avoidance : A qualitative study of the drivers in the service industry

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Ludvig Löfgren; Anna Östlund; [2016]
   Keywords : Service Brand Avoidance; Brand Avoidance; Consumer Behaviour; Anti-Consumption; Brand Relationship;

   Abstract : Abstract Background  Branding is a significant asset for a company, and can provide a firm with sole association and a special meaning for the consumer. Consumer research generally stresses the idea of positive consumption of brands and a gap in the consumer behaviour studies regarding brand avoidance can be exemplified. READ MORE

4. 3. Competence Neworks: Effects on Corporate Branding in B2B SMEs

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
   Keywords : B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

   Abstract : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. READ MORE

5. 4. LSPs employees’ perception of customer service : How it influences the brand

   University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

   Author : Mattias Granat; Camilla Nilsson; [2014]
   Keywords : Logistics service providers; brand; employee; customer service;

   Abstract : Purpose - The purpose of this research is to analyse how employees’ perception of customer service is linked to the brand. The aim is to analyse the connections between brand and the employees’ perceptions and develop managerial implications based on those findings. Problem – Davis et al. READ MORE

6. 5. Employee Rebranding : The case of Vivacom

   University essay from IHH, Marketing and Logistics

   Author : Denitsa Velikova; Georgina Todorova; [2012]
   Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

   Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE