Essays about: "logo and slogan"

Showing result 1 - 5 of 6 essays containing the words logo and slogan.

  1. 1. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eric Eichinger; Jens Gudacker; [2016]
    Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE

  3. 2. Do you see who we are? Communicating brand personality via current logo and slogan of Republic of Moldova

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Veronica Cebanu; [2015-12-17]
    Keywords : nation branding; Moldova; brand personality; logo and slogan; atomic model; visual and textual communication;

    Abstract : This study examines brand personality of Moldova which is communicated via logo and slogan by applying Aakers brand personality dimensions. Atomic model is applied in order to analyse the brand components and their relations in communicative perspective. READ MORE

  4. 3. Moldova Do you see who we are? Communication brand personality via current logo and slogan of Republic of Moldova

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Veronica Cebanu; [2015-11-13]
    Keywords : nation branding; Moldova; brand personality; logo and slogan; atomic model; visual and textual communication;

    Abstract : This study examines brand personality of Moldova which is communicated via logo and slogan by applying Aakers brand personality dimensions. Atomic model is applied in order to analyse the brand components and their relations in communicative perspective. READ MORE

  5. 4. Interior Design as a way to Convey Corporate Visual Identity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Landström; Elin Hall; [2015]
    Keywords : Interior Design; Corporate Visual Identity; CVI; Corporate Identity; Physical Environment; Consistency; Inredning; Visuell Identitet; Företagsidentitet; Fysisk miljö;

    Abstract : Background: Corporate Visual Identity (CVI) is a tool that consist of five main components: the corporate name, logo, font type, color palette and slogan/tagline. The CVI can be implemented on different carriers such as signage, interior elements and printed wear. However, the role of Interior Design as a carrier of CVI is not yet established. READ MORE

  6. 5. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE