Essays about: "logo works"

Found 4 essays containing the words logo works.

  1. 1. Brand Recognition in Online Display Advertising : An Exploratory Study Based on Logo Detection

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Clément Morin; [2021]
    Keywords : Logo Detection; Online Advertisements; Display Advertising; Automatic Brand Detection; Logotypigenkänning; Online annonsering; Automatisk varumärkesigenkänning;

    Abstract : While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. READ MORE

  3. 2. Corporate Visual Identity of the Housing Company Karlskronahem : Evaluation and Possible Improvements

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Aleš Sapač; Monika Senčar; [2013]
    Keywords : Corporate visual identity; CVI; logotype; color; typography; brand name; design; web site; web site design; content; aesthetics; navigation; usability; user-interface design;

    Abstract : Corporate visual identity (CVI) plays a significant role in the way an organization presents itself to both internal and external stakeholders as well as expresses the values and ambitions of an organization, its business, and its characteristics. The main purpose of this study is to evaluate five elements of CVI: color, typography, company name, logo and web site. READ MORE

  4. 3. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

  5. 4. Fairtrade coffee: - from berry to cup

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madeleine Engström; Victoria Slivo; [2008]
    Keywords : Fairtrade coffee; supply chain; network theory; differentiation; development economics;

    Abstract : The main purpose of the thesis is to gain an understanding of the phenomenon Fairtrade coffee in depth and to describe the process behind it from the producer to the consumer i.e. “from berry to cup”. READ MORE