Essays about: "logo"

Showing result 1 - 5 of 56 essays containing the word logo.

1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

   University essay from Göteborgs universitet/Graduate School

   Author : Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
   Keywords : sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

   Abstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE

3. 2. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

4. 3. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Anna Elisabeth Schädle; [2023]
   Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

   Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

5. 4. Resisting Warwick of the Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
   Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

   Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE

6. 5. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
   Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

   Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE