Essays about: "lojalitetsprogram"

Showing result 1 - 5 of 7 essays containing the word lojalitetsprogram.

  1. 1. Design of a Smart Cart App for Automated Shopping in Supermarkets

    University essay from Malmö universitet/Teknik och samhälle

    Author : Aida Arvidsson; Lina Hassani; [2020]
    Keywords : Human-Computer Interaction; Smart Cart; Smart Shopping; Smart Enviroments; Internet of Things; User-Centered Design;

    Abstract : I dagens samhälle blir många saker smartare, främst med hjälp av Internet of Things. En överblick på smart shopping visar att flera alternativa sätt att shoppa på har introducerats under de senaste åren för att förbättra och effektivisera shopping. READ MORE

  2. 2. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE

  3. 3. Loyalty program in a collegial sports context: promoting student fan behavior through rewards strategies

    University essay from Malmö högskola/Lärande och samhälle

    Author : Max Lundmark; [2017]
    Keywords : College sports; Loyalty programs; Psychology;

    Abstract : Författare: Max Lundmark Handledare: Bo Carlsson, Gun Normark. Nyckelord: Loyalty/rewards programs, reinforcement, consumer behavior. Syfte: Syftet med studien är att undersöka hur amerikanska universitet använder lojalitetsprogram. READ MORE

  4. 4. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexis Tubulekas; [2017]
    Keywords : Personalized communication; personalized email; loyalty program; customer communication;

    Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE

  5. 5. Technology Strategies for Personalized Marketing in the Computer Game Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Sam Henriksson; [2015]
    Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

    Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE