Essays about: "lojalitetsprogram"
Showing result 1 - 5 of 8 essays containing the word lojalitetsprogram.
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1. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE
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2. Design of a Smart Cart App for Automated Shopping in Supermarkets
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : I dagens samhälle blir många saker smartare, främst med hjälp av Internet of Things.En överblick på smart shopping visar att flera alternativa sätt att shoppa på harintroducerats under de senaste åren för att förbättra och effektivisera shopping. READ MORE
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3. Loyalty program in a collegial sports context: promoting student fan behavior through rewards strategies
University essay from Malmö högskola/Fakulteten för lärande och samhälle (LS)Abstract : Författare: Max Lundmark Handledare: Bo Carlsson, Gun Normark. Nyckelord: Loyalty/rewards programs, reinforcement, consumer behavior. Syfte: Syftet med studien är att undersöka hur amerikanska universitet använder lojalitetsprogram. READ MORE
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4. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE
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5. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE