Essays about: "loreal marketing strategy"
Found 2 essays containing the words loreal marketing strategy.
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1. How to create value through strategic product sample promotions : A L'Oréal case study
University essay from Företagsekonomiska institutionenAbstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE
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2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study
University essay from Ekonomihögskolan, EHVAbstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE