Essays about: "low cost airlines Stefanie Kupka Thierry Jamart"

Found 1 essay containing the words low cost airlines Stefanie Kupka Thierry Jamart.

  1. 1. The achievement of sustainable competitive advantage through relationship marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Thierry Jamart; Stefanie Kupka; [2009]
    Keywords : Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

    Abstract : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. READ MORE