Essays about: "low-involvement"

Showing result 1 - 5 of 47 essays containing the word low-involvement.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  4. 3. The influence of compensation and incentive models on Social Acceptance of wind power development in Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Jennie Gustavsson; [2022]
    Keywords : Sustainable Development; Wind Power; Energy Justice; Social Acceptance; Distributional and Procedural Justice; Compensation;

    Abstract : The necessity of increasing the generation of renewable energy is extensively recognized, however its expansion requires social and political acceptance. Wind power is seen as a promising and vital source of energy, and with new technology, it is expected to grow significantly. READ MORE

  5. 4. Customer engagement within low involvement product categories - discovered

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Olivia Blomqvist; Joel Samuelsson; [2022]
    Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

    Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

  6. 5. Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Saénger; Sahlin Marcus; Uhler Chris; [2021]
    Keywords : Attitudes; Bitcoin; Investors; ABC model; Attitude functions; Interviews; Thematic analysis;

    Abstract : Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). READ MORE